Branding In The Eye Of The Storm: The Impact Of Brand Ethical Behavior On Brand Commitment During
The purpose of this study is to determine how consumer perceptions of brand ethical behavior can affect their commitment to brands during turbulent times. A study of the effects of perceived ethical Read More »
Author: Jose Ribamar Siqueira Junior, Enrique ter Horst, German Molina, Laura H. Gunn, Felipe Reinoso-Carvalho, Burcu Sezen, Nathalie Peña‑García
Contributor: eb™ Research Team
Effect Of Consumption Values On Consumer Satisfaction And Brand Commitment: Investigating
Firms can acquire sustainable competitive advantages by managing brand relationships and consumption values. However, previous studies do not compare consumption value with consumer satisfaction and Read More »
Author: Hiroyasu Furukawa, Koki Matsumura, Susumu Hara
Contributor: eb™ Research Team
The Invisibility Of Energy And How To Communicate Less Energy Intensive Lifestyles
For those working within the area of energy saving and conservation it’s not unusual for individuals to make comments such as: “It’s not worth it!”, “I already do everything I can”, and Read More »
Brand Positioning Through Celebrity Endorsement - A Review Contribution To Brand Literature
The use of celebrities in marketing communications has become the practice of the major companies in the emplacement of the brand in the mind of consumers. Firms are making vast investments in hiring Read More »
Slow Fashion In A Fast Fashion World: Promoting Sustainability And Responsibility
Through its rapid production methods that supply the latest catwalk styles almost instantaneously to the high street, the fast fashion model has revolutionized the fashion industry, while generating Read More »
Influence Of Celebrity Endorsement On Buying Behaviour Of Sports Goods Consumers
Celebrity endorsement has become an influential promotional strategy in the sports goods market, where consumer choices are often shaped by aspiration, performance association, and brand image. This Read More »
Anthropocene Crisis And Emergence Of AI: An Eco-Critical Study Of The Stone Goods And Bewilderment
This paper examines how contemporary eco-fiction deploys artificial intelligence as both narrative catalyst and thematic mirror for dealing with the issue of climate anxiety, focusing on Richard Read More »
Artificial Intelligence And Cyber Crime: Adequacy Of The Indian Legal Framework
Artificial Intelligence (AI) has emerged as a powerful technological force reshaping digital governance, economic activity, and social interaction. However, its rapid integration into cyberspace has Read More »
Women Entrepreneurship Initiative In KERALA: An Economic Evaluation
Kudumbashree Micro-Enterprises are small-scale income-generating units promoted under the Kudumbashree Mission of Kerala to alleviate poverty and empower women through entrepreneurship. They are Read More »
The Foundations Of AI-Driven Smart Curricula: From Adaptive Architectures To Wisdom-Oriented
This paper contributes to the development of an overarching conceptual and methodological approach to AI-driven smart curricula by locating the place of knowledge engineering as their epistemic and Read More »