We study possible drivers for export orientation in the petroleum maritime subsea industry in the Hordaland region of Western Norway. Consistent with previous research, survey data reveal that
Regarding pricing policies and negotiation outcomes, industry standards play a significant role in practice, but often appear arbitrary, and are most likely suboptimal from a profit-maximizing
The increasing competition and the high connectivity among companies have resulted in a focus on networks, rather than on a single company. Accordingly, literature has emphasized network value as a
Recent figures show that, unless rising number of enrollments, consumers become less active and engaged with their loyalty programs (LPs). Firms tend to spend more time and money in enrollment
This research examines long-term loyalty change in a wide variety of packaged good categories in the UK and USA, over time periods between six to thirteen years. The study uses φ, expressed as S,