The present research contributes to the CRM literature by examining the interactive effects of brand-cause fit and cause involvement on consumer attitudes and participation intentions towards CRM
The authors investigate how duration of a chat conversation impact adolescents’ perceptions of service quality of a child helpline and test whether this impact varies depending upon the seriousness
This research examines the effects of personal values measured by Schwartz Value System on the five dimensions of service quality as introduced by SERVQUAL in an attempt to provide a deeper
This article focuses on the effectiveness of the Service Delivery System (SDS) and re-examines its influence on customers’ perceived service quality. In this study, the influence of SDS
This study addresses how potential franchisees who are embarking on their first start-up venture choose which franchise chains they wish to enter into business with. Working within the framework of