Brand logos play a particularly important role for child consumers. This study investigates children’s preference for inventive brand logos manipulated using phonetic symbolism principles. Using an
We empirically estimate price elasticities in the online fashion retailing industry and quantify individual components stemming from both the own-price as well as competitive effects. In contrast to
Nutritional labels on the food we purchase are designed to combat an increase in food related diseases. However, despite being shown to offer consumers some benefits, their influence is moderated by
This paper aims to demonstrate the influence that recommendation agent type voice may have on consumers reactions. Through experimentation, we compare the effects of human and synthetic voice on
This paper adds to the debate on whether consumers are in fact utility maximizers or satisficers by estimating two structurally comparable models on the same data set. Based on Stüttgen et al.’s