Two experiments tested whether social exclusion increases consumers’ susceptibility to advertising strategies that appeal to the need to belong. Socially excluded (vs. socially accepted)
Social psychologists and marketing researchers have found great success in using Ajzen’s (1991) behavioral intention model. However, few studies have found significant support for the moderator
Food marketers have to decide whether scientifically sound, but cumbersome health claims are to be preferred over claims triggering health-related associations in a non-scientific, storytelling
In this study, local food consumption is viewed for the first time from the perspective of kin selection theory. Two large surveys were conducted to explore the links between consumers’ experience
The research aims to investigate the predictive role of attitudes and perceptions of store atmosphere in explaining consumers’ intentions to purchase locally produced food. Survey methodology and