The aim of this paper is to investigate factors that influence the intention of an SME to launch an online shop. A PLS model is used based on the Technology Acceptance Model and is extended with
High product return rates and their associated costs pose major challenges to online retailers. We investigate whether online retailers always benefit from active return management by ana-lysing the
Although the effects of interactivity and personalisation tools on browsing experience has been the subject of previous research, the impact of variable levels of such features on buyers’
The current research theoretically develops and empirically tests a framework of the antecedents and consequences of electronic Retail Shopper Confusion. Study one uses a projective technique to
Customers’ engagement behaviours are considered an important source of value to the company. So far, the discussion has mainly been conceptual and focused on the company’s perspective. By