The article proposes a new taxonomy and managerial approach to competitive advantages. Two central suggestions are made. First, the list of competitive advantages understood as customer advantages
Achieving compliance from business partners is considered to be important for firms, yet the use of influence strategies to elicit compliance is one-sided and sometimes aggressive. Previous channel
Existing explanatory models and related measurement methods on buying center decision-making do not suggest a differentiated consideration of the influence construct. In this paper we specify the
Can consumer knowledge that a scent is 100% composed of natural ingredients influence sensory perception of the fragrance? In the present study, 112 participants were asked to test and evaluate a
In this study two factors, central to time allocation theory, are identified as relevant to an understanding of television advertising avoidance behaviour: time pressure and time planning. Drawing