By conceptualizing suspicion as a mindset, this research investigates the carryover effects of suspicion on the processing of subsequent unrelated persuasion attempts. The first two studies provide
This paper examines the effects of consumer perceptions about the level of health claim support, inferences of advertisers’ manipulative intent (IMI) and consumer health issue involvement on
This research decomposes the notion of market orientation into its three components and empirically examines the frontline employees’ and market performance of a competitor-orientated strategy in
Accusations made against green-washing within the corporate branding context have steadily increased. Few studies have investigated the integration of social and environmental aspects in the
During the last few decades, ecosystem degradation has grown to become a major topic among several actors in society. While larger companies are generally incorporating environmental practices to