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  • 06/03/2014

    Diminishing Returns to New Product Announcements: How the Past Shapes Investors’ Expectations of Firms’ Innovative Output

    As firms’ innovation activity increases, investors’ expectations of firms’ future innovative output also increase. How do these expectations form and what is their impact on investor reactions

    06/03/2014  •   New Products and Services  
  • 06/03/2014

    Can Take My Eyes off - Making a Shopping List Reduces Visual Distraction in Shopping Situations

    This research examines how shopping lists influence consumers’ susceptibility to impulsive purchases. It is argued that making a shopping list activates an implemental mindset, which reduces the

    06/03/2014  •   Customer Satisfaction  
  • 06/03/2014

    Reminders of Friendship Enhance the Self-Control of Compulsive Buyers: An Fmri Study

    We identify the beneficial influence of friendship reminders on the self-control of compulsive buyers. In doing so, we focus on two processes that constitute self-control: consumers’ capacity to

    06/03/2014  •   Consumer Activism  
  • 06/03/2014

    Does one Step forward Seem Larger Than one Step Back? Evidence of a Progress Illusion in Goal Monitoring

    While many theories emphasize goal monitoring as a critical step in successfully pursuing goals like saving money or losing weight, surprisingly little research investigates whether consumers

    06/03/2014  •   Customer Satisfaction  
  • 06/03/2014

    Shopping Situations Elicit Arousal in Excessive Shoppers

    The present study is the first that contrasts the effect of buying impulsiveness on arousal in non-shopping and shopping contexts. In a laboratory experiment we measured pupil dilation while

    06/03/2014  •   Consumer Protection  
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