In this paper we argue that browser based web technologies and statistical calculation webs-services have attained a degree of maturity that makes it possible to embed powerful Marketing Decision
Despite the longstanding recognition of the importance of product assortment planning (PAP), existing literature has failed to provide satisfactory solutions to a great deal of problems that reside
We investigate cross effects of marketing variables and cross category dependences in 25 categories using data on shopping visits of a random sample of 1500 households. We focus on differences
Accelerated innovations occur frequently, as (a) time to introduction of subsequent generations decreases; or (b) innovations diffuse faster. Although generally viewed as a chance rather than a
Before a firm undertakes a particular action, such as a product launch, information asymmetry and uncertainty exist about the exact details. While existing preannouncement literature views