In this paper we are going to conduct an exploratory research about the similarities and differences of the Uppsala, Born Global and Born Again Global models. We propose a pattern to explain these
A meta-analysis is a strategic tool to be used in developing new models based on existing ones found in the literature. The implementation of a meta-analysis on the current models of export promotion
Although the body on international marketing focuses on emerging markets is growing, the attention paid to the Latin American context continues to be very limited. In an attempt to enhance the
Product innovation has been identified as the key to firms’ marketplace success. Yet, the failure rate for new product is high. Because of the high costs associated with new product development,
Idea generation contests are widespread when firms are looking for new ideas of products or services. Integrating the consumer into the new Product Development process is critical and community