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  • 06/03/2014

    The Dual Role of Prior Ideas in Driving Creative Performance in Open Ideation Contests

    We investigate the influence of prior ideas on solvers’ creative performance in online open ideation contests. In three lab studies and an empirical analysis of a large-scale dataset from a

    06/03/2014  •   Research and Development  
  • 06/03/2014

    Valuing Organic Food-Differences Between Virtue and Vice Categories of Organic Food Products

    Drawing on the theoretical frameworks of expected utility, religious and institutional perspectives, we try to understand whether differences exist in consumers’ evaluation of relative vice and

    06/03/2014  •   Product Labeling  
  • 06/03/2014

    Social Values and Bandwagon Motivations in the Context of Luxury Consumption

    The global luxury market has seen an incredible increase in value during the last decades. Notwithstanding its volume, the marketing of luxury products has only attracted limited attention from

    06/03/2014  •   Marketing Messaging  
  • 06/03/2014

    Psychological Distance of Consumers’ Selves: Reality Vs. Ideals

    Consumers’ ideal self-concepts are rather hypothetical and related to the future as compared to actual self-concepts which are experienced in the here and now. Thus, the ideal self-concept may be

    06/03/2014  •   Marketing  
  • 06/03/2014

    The Safety of (status) Objects: An Investigation of how Status Consumption Buffers Existential insecurity in Materialistic Consumers

    This project contributes to the literature on the consequences of materialism. In particular, two studies are reported that suggest that materialistic consumers buffer their existential insecurity

    06/03/2014  •   Culture and Lifestyle  
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