A Meta-Analysis as a Tool for Improving Models of Export Promotion Programs

A meta-analysis is a strategic tool to be used in developing new models based on existing ones found in the literature. The implementation of a meta-analysis on the current models of export promotion programs revealed that there are ten important relationships that should be considered in future attempts of developing models in the area. This study also determined that the export promotion programs (EPPs) explain three per cent of the variance of export orientation which means that export managers should be encouraged to use EPPs as well as governmental officials in Ministries of Trade should enhance the development of new EPPs as the benefits for the economies will be far greater than the actual expenditure on these new EPPs, resulting in the growth of exports and the possible exit from the economic depression. Future research on export promotion should exploit these findings.