Click, Buy, Return – Using Clickstream Data To Uncover Behavioral Patterns In E-Commerce Product
Can we predict product return behavior from online shopping behavior? Prior studies have used clickstream data to analyze online shopping behavior and its impact on purchase decisions. This Read More »
It’s Not All About The Benefits – Cost Perceptions As Additional Drivers Of The Zero-Price
When faced with a choice of selecting between free and priced products, consumers attribute additional benefit to the free product and show an irrationally high shift in demand for the free product Read More »
Author: Björn Hüttel, Christian J. Wagner, Jan H. Schumann
Contributor: eb™ Research Team
Formation Of Expectations For Online MBA Units And Its Impact On Satisfaction
Interest in online MBAs has grown rapidly over the past decade. We seek to explore student expectations as a driver of student satisfaction, in the context of online MBA learning. Following Read More »
Time Of Submission: An Indicator Of Procrastination And A Correlate Of Performance On Undergraduate
Research that relates academic procrastination to student performance relies on self-completed questionnaires. This study seeks to identify an immediate, non-intrusive indicator (based on actual Read More »
What Do Students Really Think? Understanding Postgraduate Students’ Perceptions Of Service
This paper explores the components of Service Quality in HE from the Business School Postgraduate student perspective. A six-dimensional scale measuring Service Quality is developed based on focus Read More »
Author: Anna Ackfeldt, Benjamin Klitzke, Laura M Chamberlain
Contributor: eb™ Research Team
Weather, Affect, And Consumption: The Moderating Role Of Gender And Product Nature
While affect has been suggested as the driver of weather-consumption relationship, the when and why of it are not understood. Across four studies, that span national surveys and experimental studies, Read More »
Investigating The Effects Of Expectations On Disappointment, Regret, And Post-Consumption Behaviors
Negative consumption experiences often result in feelings of disappointment and regret. The present research aims to investigate whether expectations induce disappointment and regret differently and Read More »
Author: Muhammad Hossain, Harmen Oppewal, Dewi Tojib
Contributor: eb™ Research Team
Improvisation For Fast-Paced Product Innovation: The Moderating Role Of Team Expertise
Fast new product development (NPD) is a top priority in rapidly changing markets. Improvisation, a form of unplanned action in which composition and execution converge in time, has emerged as a Read More »
Organizational Factors As Antecedents To Innovation Capability In The Hotel Industry
This paper analyses the interactions existing among innovativeness, market orientation and internal marketing in hotels, and the effect that these factors exert on innovation capability. The proposed Read More »
Author: Maria Leticia Santos Vijande, Primitiva Pascual Fernández, José Ángel López Sánchez
Contributor: eb™ Research Team
Organizational Antecedents Of Responsive And Proactive Customer Orientation
Firms gain a competitive advantage by innovating and creating superior value for their customers. Prior studies revealed that customer orientation affects innovativeness and customer value Read More »
Author: Marcus Schögel, Dennis Herhausen, Carla Thaper, Cansu Oral
Contributor: eb™ Research Team