Cannibalize And Combine? Antecedents And Outcomes Of Two Key Organizational Innovation Attitudes
How can a firm ensure its survival and success in the pursuit of both radical and incremental new products? We propose that the answer to this question lies in the establishment of two important Read More »
Author: Nukhet Harmancioglu, Maria Sääksjärvi, Erik Jan Hultink
Contributor: eb™ Research Team
The Influence Of Ambient Factors In Retail Stores: The Compared Effects Of Perceived Colors And
This paper aims to compare the effects of a store layout and of the colors perceived by consumers on the emotions felt in a retail outlet and on the satisfaction of the customers. The effect of mood Read More »
Author: Marie-Christine Lichtle, Patrice Cottet, Jean-Marc Ferrandi, Véronique Plichon
Contributor: eb™ Research Team
The Impact Of Chinese Culture And Negative Emotions Towards Luxury Consumption: A Study Of Chinese
Researchers have been widely focused on the positive emotions that consumers acquire from luxury consumption while the negative emotions emerge from luxury consumption have rarely been studied. Read More »
Author: Juzi Zhou, Martin J. Liu, Ruizhi Yuan, Zhenzhi Guan, Jun Luo
Contributor: eb™ Research Team
Movie Theatres And Barriers Of Attendance: An Exploratory Study Of The Spanish Cinemagoers’
The sharp decrease of cinema attendance and the emergence of new ways of watching movies invites to a deeper insight into the behaviour of films’ consumers. We analyse the Spanish filmgoers with a Read More »
Author: Nela Filimon, Manuel Cuadrado-García, Finola Kerrigan, Juan Montoro-Pons
Contributor: eb™ Research Team
The Impetus Of Ancient Tribal Systems For Modern-Day Consumer Tribes
This paper investigates the phenomena of consumer tribes by reflecting on a traditional tribal system, the New Zealand Māori, to uncover tribal structures, ways of interacting and how resources are Read More »
Factors Affecting The Switching Behaviour For Mobile Service Users In Egypt: A Proposed Conceptual
The rapid growth of services has arguably changed the conditions of business in terms of customer attraction and retention. Slow or rapid market growth makes markets more competitive, thus, firms are Read More »
Author: Esraa Karam Moharram, Wael Kortam, Mohamed Sobhy Temerak
Contributor: eb™ Research Team
Consumers’ Self-Connection To Group-Referent Brands Across Consumption Situations: A
Individuals self-enhance using brands that are associated with reference groups. The current study extends research on this phenomenon by examining the influence of consumption situations and Read More »
Building CSR Image Through Sport Sponsorship
This empirical research examines sport sponsorship as an initiative contributing to the sponsor’s socially responsible image. Statistical analysis performed on data collected among a panel sample Read More »
Author: Marc Mazodier, François A. Carrillat, Carolin Plewa, Pascale Quester
Contributor: eb™ Research Team
It’s Not Only What You Say, But Also How You Say It: The Influence Of Threat Type And Message
The effectiveness of public service announcements (PSAs) is commonly assessed by measuring the overall appraisal of the depicted threat and the proposed recommendation. This theoretical orientation Read More »
Sustainability In Advertising: Impactful Or Inert?
The ability of consumers to identify sustainable messages in environmental advertising and the effect of these messages is explored. A content analysis provides insight into these judges’ Read More »
Author: Shannon Cummins, Tim Reilly, Les Carlson, Stephen Grove
Contributor: eb™ Research Team