A CONSTRAINED SOUTH AFRICAN ELECTRICITY SUPPLY CHAIN: WHAT’S NEXT?
The South Africa’s over-reliance on fossil-fuels for electricity generation, has transformed the nation into a carbon economy, with a heavy carbon footprint, and is among the global top carbon Read More »
IS HUAWEI THE CHINESE “TROJAN HORSE” IN THE US-CHINA POLITICAL TENSIONS?
For more than a decade, Huawei, one of the largest providers of 5G equipment, has been caught up in a showdown between western allies headed by the US and the Chinese government. The United States, Read More »
AN EXAMINATION OF REVERSE LOGISTICS BEST PRACTICES IN THE FAST-MOVING CONSUMER GOODS INDUSTRIES
The Coronavirus pandemic has led to consumers being progressively demanding, with changing needs owing to increased product variety and globalisation, as well as cheaper substitutes for products from Read More »
CHANGING CHANGE IN GLOBAL ORGANIZATIONS: A POSITIVIST APPROACH TO IMPROVED BUSINESS OUTCOMES
This article responds to calls for pragmatic context-driven scholarship and administration in regard to the strategic use of successful change management models in the corporate business environment. Read More »
INFLUENCING GENERATION Y CONSUMERS’ PERCEIVED QUALITY OF FASHION BRANDS: A GENDER COMPARISON
With the intense competition in the local and global fashion industry, fashion brands need to clearly understand their target market to remain competitive. Perceived quality plays a vital role in Read More »
PEOPLE, COMPLEX HEALTH ORGANIZATIONS AND THE TRAJECTORY OF THE ADMINISTRATION
The objective of this study was to analyze the importance of complex health organizations and the trajectory of the administration, aiming at rescuing historic moments and the behavior of the people Read More »
THE INFLUENCE OF EASE OF USE, USEFULNESS, AND INFORMATION QUALITY ON CONSUMERS’ SATISFACTION WITH
Social media platforms were initially encouraged as a means for socially interacting with family and friends. However, with the rapid advancements in the commerce environment, social media platforms Read More »
KNOWLEDGE SHARING AND BEHAVIOUR FACTORS FOR THE CAPACITY BUILDING OF SMALL AND MEDIUM ENTERPRISES
The study aims to investigate the relationship between behaviour factors and the resultant knowledge sharing to capacitate SMEs. The study was quantitative and used a cross-sectional survey design. Read More »
Author: Gustave Mungeni Kankisingi, Shepherd Dhliwayo
Contributor: eb™ Research Team
LEVERAGING AI-DRIVEN DIGITAL MARKETING STRATEGIES TO AUTOMATE THE LEAD GENERATION MECHANISM OF THE
This paper examines the use of AI and digital strategies for lead generation in the United States real estate industry. Traditional methods of lead generation are labour-intensive and time-consuming Read More »
EMPLOYING BILLBOARD MARKETING AS A TOBACCO DE-MARKETING STRATEGY FOR YOUNG ADULTS
The current study examined the influence of billboard marketing (independent variable /Color & Size, Celebrity Images, Brand Image & Logo, and Texture and Message; dependent variable / young Read More »