SOUTH AFRICAN YOUTH ENTREPRENEURIAL INTENTION: MEDIATING ROLE OF ATTITUDE
Worldwide, entrepreneurship portrays an influential role in the economic growth and development of a country. Entrepreneurs play an essential role in any economy through business start-ups and Read More »
ENVIRONMENTAL FACTORS IMPACTING FEMALE STUDENTS’ ENTREPRENEURIAL INTENTION
Entrepreneurship has been a topic of interest for over a century. Worldwide, the phenomenon is acknowledged as a source for economic growth and development. Since the late nineteenth century Read More »
EXAMINING PODCAST MARKETING SUCCESS – PERSPECTIVES OF THE IS SUCCESS MODEL
Research on podcast marketing success is limited, particularly from a developing economy perspective. This study examined podcast marketing success from a developing economy perspective, Read More »
THE IMPACT OF SMALL AND MEDIUM ENTERPRISES (SMEs) ON ECONOMIC GROWTH IN SOUTH AFRICA
Small and medium enterprises (SMEs) perform a strategic role in the economic performance of any country. This strategic role in the economy revolves around the production of products and services, Read More »
THE IMPACT OF SMALL AND MEDIUM ENTERPRISES (SMEs) ON ECONOMIC GROWTH IN AMERICA
SMEs play a critical role in the economic growth of every nation, such as generating work opportunities, income and wealth creation, and poverty reduction. These enterprises are very important in Read More »
UNPACKING THE COMPLEXITY OF PUBLIC SERVICE RECOVERY STRATEGIES IN THE AIRLINE INDUSTRY
This study explores public service recovery (SR) strategies in the airline industry by analyzing the factors that influence effective SR, including customer perception, joint experience of the Read More »
EXPLORING CUSTOMER PERCEPTIONS OF ARTIFICIAL INTELLIGENCE AND SERVICE FAILURE RECOVERY
For some time, debate has been taking place around consumer behaviour and actions in relation to AI agent service failure vs human agents service failure and how organisations design appropriate Read More »
VILLAGE CHICKEN (VC) PRODUCTION IN NCERA VILLAGES IN THE BUFFALO CITY METROPOLITAN MUNICIPALITY,
Village chickens are the most common kind of livestock bred in rural areas in the developing countries and are reared by even the poorest households. This study explored production practices used by Read More »
STAKEHOLDERS’ PERCEPTIONS OF THE POSTMERGER CONSOLIDATION PHASE IN A MERGED HIGHER EDUCATION
This article determined perceptions and reactions of stakeholders in a South African comprehensive university (CU) while undergoing restructuring. As part of its restructuring, the CU abandoned the Read More »
OCCUPATIONAL WELL-BEING OF STREET TRADERS: THE LEAST MEASURED AND NEGLECTED GLOBAL MAJORITY WORKERS
The study is conceptual, looking at the existing gap in determining the occupational well-being of workers in the formal and informal economy. Determining occupational well-being is important for Read More »