In many real-world social dilemmas, interdependent actors must decide whether to invest in preventive measures against uncertain losses. For example, when consumers decide whether to get the flu shot
Recent research in persuasion has distinguished between “narrative” processing, evoked by stories, and “analytical” processing, evoked by facts (Escalas 2007). In practice, consumers often
Consumers frequently share experiences online for self-presentation purposes (Schau and Gilly 2003). Social benefits of such sharing are realized when others provide explicit feedback (likes and
Despite generally high rates of inequality, individuals have a tendency to underestimate the level of wealth inequality in their nation (Norton and Ariely, 2011). These inaccurate perceptions
People and organizations frequently withhold information that, if made public, might impact their cause. Rational people–should– view withheld information as a sign that another party may have