Most people, most of the time, would prefer to have more information rather than less. Information generally leads to better decisions and hence greater utility (Stigler 1961). When individuals
Consumers receive product recommendations on a daily basis. Whereas prior research mostly focused on how to improve the accuracy of recommendations (e.g., Bodapati, 2008; Swaminathan, 2003), research
The world is witnessing dishonesty of all magnitudes, from minor shoplifting to astounding financial traps, from embellishing dating profiles to faking identities. Given the prevalence of dishonesty,
While research on the formation of consumer attitudes often focuses on the evaluation of product and service attributes, Gawronski, Bodenhausen & Becker (2007) suggest the self-concept is possibly
Understanding how to create valuable experiences for consumers and firms has been a priority for marketing researchers and practitioners (Lemon and Verhoef, 2016) as experiences are increasingly