Crisis is a low-probability but high-impact phenomenon that hurts an organization’s credibility and reputation (Pearson and Clair, 1998). Crisis can result from employees’ misconducts in the
Customers spend a significant amount of time waiting in lines, however, the effect of waiting in a line on consumption decisions is not known. Existing literature indicates waiting results in
Alongside money, trust is inevitably an important part of society’s existence. The system works because we trust it to work. And yet, so much our lives are lived in constant dis-trust such as fear
People typically demand more to relinquish a good they own than they would be willing to pay to acquire the good. This phenomenon is known as the endowment effect (Kahneman, Knetsch, and Thaler,
Cause-related marketing (CRM) efforts (e.g., contributing a portion of sales to charities) enhance purchase intentions (Henderson & Arora, 2010), while donation amount that CRM garners (Elfenbein &