Little is known on the appraisal of ethically questionable not- for-profit actions such as social marketing advertising campaigns. The present study evaluates the ethical acceptance by adults of
This paper extends the current knowledge of corporate website favourability (CWF) bydeveloping a comprehensive conceptual model of its influence on corporate image, corporatereputation, loyalty and
Adopted by the General Assembly of the United Nations in 2015, the Sustainable Development Goals (SDGs)build on the lessons learned from the Millennium Development Goals that had guided development
Artificial intelligence (AI) builds on the previous digitalization in the public sector as the next logical step. Using machine learning to exploit investment in information and communications
All organizations rely on their reputation to strengthen their image and increase consumer trust and credibility in their products and/or services. In this context, developing an Ethical Brand (EB)