Background: Corporate social responsibility has continuously achieved recognition as an active and well-organized marketing strategy in the recent years, but gaps still exist on its understanding and
Sustainability is a central challenge of the fashion industry. In an era where Internet and social networks allow information to spread quickly, more consumers are familiar with the call for ethical
Ethical consumerism and the rise of conscious buying have emerged as transformative trends in the Fast-Moving Consumer Goods (FMCG) sector. Increasing awareness of environmental sustainability,
Pakistani retail business focuses on old retailing methods and does not employ innovative retailing concepts. This research aims to show how sensory brand experience affects price sensitivity and
Background and Objective: Ethics have a high positions in religiousteachings, and today they are considered in consumer behavior. Thepresent study was an attempt to investigate the role moderating of