Consumer awareness of the negative impacts of fast fashion has driven a shift towards sustainable apparel. This study aims to understand the determinants of consumer intention to engage in
Purpose This paper aims to explore the spillover effect of social responsibility (SR) activity at the product brand level on the full brand portfolio. Extant research has established that SR activity
In the digital age, personal health information has become a valuable resource shaped by technology and consumer culture. This study explores how urban Indian youth engage with health and fitness
The private sector can play a vital role in upkeep of the public health care system in India through their Corporate Social Responsibility (CSR) funds. As we are aware of the fact that economic
The emergence of social media has altered the landscape of health communication, with digital health influencers serving a vital intermediary between medical information and the public. These