The academic debate why and how companies are dealing with sustainability is dominated by two main arguments — the profit-seeking and the legitimacy-seeking view. While the first argues that
This systematic review was designed to assess the previous studies related to consumers behaviours towards sustainability in a fashion that covers various fashion items including clothing, jewellery,
Most research in marketing ethics focuses on the ethics of the marketing professional or salesperson, while information on the consumer perspective is scarce (Vitell, 2003). According to Laczniack
Attitudes to animals are linked to beliefs about their ability to experience pain and suffering, their cognition, and their sentience. Education and awareness-raising play a pivotal role in
Background: At the heart and depth of building a strong and prosperous brand in the marketplace, is brand orientation. A few studies have investigated the conceptualisation of brand orientation in