The adoption of corporate social responsibility (CSR) strategies and frameworks has increased as companies recognise the importance of environmental, social, and governance (ESG) factors. This trend
The media and communication research associations of the Nordic countries in cooperation with Nordicom have held conferences every second year since 1973. These Nordic conferences have contributed
The purpose of this study is to determine how consumer perceptions of brand ethical behavior can affect their commitment to brands during turbulent times. A study of the effects of perceived ethical
Firms can acquire sustainable competitive advantages by managing brand relationships and consumption values. However, previous studies do not compare consumption value with consumer satisfaction and
The use of celebrities in marketing communications has become the practice of the major companies in the emplacement of the brand in the mind of consumers. Firms are making vast investments in hiring