Companies have a moral responsibility to treat customers fairly. One way for companies to do so is to allow their employees to exercise reasonableness in their interactions with customers. We define
This research paper examines the connection between corporate social responsibility and corporate social performance in the service-based enterprises sector in Zimbabwe. The existing literature lacks
Accelerated (manmade) climate change, and its accompanying waste and resource depletion are triggering an unprecedented serious human and ecological crisis. As a result, climate scientists are
Existing studies have documented that strong consumer-brand relationships can protect a brand from negative consequences of the brand’s unethical behavior. The current research investigates another
Multinational companies essentially manage their brands globally (e.g. Red Bull, Coca-Cola, Louis Vuitton), mainly because consumers tend to have similar tastes, preferences, and expectations around