Purpose – Marketers are increasingly spoilt for choice as to which emerging technology to use for the purpose of enhancing their company’s competitive advantage. Accordingly, there is an inherent
This paper argues that producers in developing economies aiming to get a better deal may choose upgrading strategies that are highly influenced at the local level by relative positions of power in
Background: Understanding consumers' behavioral choices after the stimulus of negative events has great significance for repairing consumer perceptions, improving crisis management strategies for
What drives consumers to purchase or not purchase ethical products remains something of a puzzle for consumer behavior researchers. Existing theory—particularly the widely applied theory of planned
This research project is based on observing and analyzing the role of a textile merchandiser in managing the supply chain of the Home textiles in the Buying or retailing, in the mills and with the