How Do Luxury Brands Utilize NFTs To Enhance Their Brand Image?
Non-fungible tokens (NFTs) have witnessed unprecedented dynamism over the recent years with only few luxury brands experimenting with the technology albeit the very personal characteristics of NFT Read More »
Author: Giulia Ferrini, Sebastian Huber, Verena Batt
Contributor: eb™ Research Team
Communicating Digitalised Supply Chain Transparency: Towards A Guide For Fashion SMEs
The digitalisation of fashion supply chain transparency has gained increased attention in recent years. Technology solutions that have arisen based on advanced technologies and Web3 include smart Read More »
A Conceptual Model Of Dress Embodiment And Technological Mediation In Digital Fashion
Dress is an embodied, physical experience which the touch-deprived sensory affordances of today’s screen technologies can only simulate. However, advances in haptic and virtual technologies suggest Read More »
Extended Reality (XR) In The Digital Fashion Landscape
The fashion industry is progressively investing in technology, and the benefits of Extended Reality (XR) are not going unnoticed. Despite widespread interest in the topic, the literature is limited Read More »
Metaverse And Its Communication. The Future Is Here. True Or False?
This text analyses the metaverse: its definitions and concepts, its meaning and impact; digital art, fashion and their communication; its performance issues, its failures, and criticism. It compares Read More »
Metartisanry: Fashion, Metaverse, And The Future Of Artisanry In Brazil
This article reflects on the future of artisanry in the context of the Metaverse in Brazil, considering artisanry relationship with fashion. Hence, the Metaverse is described through NFTs, Read More »
Author: Miruna Raimundi de Gois, Daniela Novelli, Lucas da Rosa
Contributor: eb™ Research Team
Instagram: Digital Behavior In Luxury Fashion Brands
Social media has become an essential brand communication channel for fashion brands through interaction, engagement and personal communication. Instagram is one of the most important social media Read More »
Author: Marta Torregrosa, Cristina Sánchez-Blanco, Patricia SanMiguel, Jorge del Río Pérez
Contributor: eb™ Research Team
The Power Of Consumers On Social Media: A Case Study Of Balenciaga’s Crisis Communication
The French luxury brand, Balenciaga, recently faced its most important communication crisis. On November 16th 2022, the brand released its holiday gifting campaign featuring children surrounded by Read More »
Fashion Communication In The Digital Age
The Conference “FACTUM23—Fashion communication: between tradition and future digital developments” (Pisa, Italy, July 3–5, 2023), is the third event in the series of FACTUM Conferences on Read More »
Author: Nadzeya Sabatini , Teresa Sádaba, Alessandro Tosi, Veronica Neri, Lorenzo Cantoni
Contributor: eb™ Research Team
The Rise And Stall Of A Fair Trade Pioneer: The Cafe´direct Story
This is a case study investigating the growth of fair trade pioneer, Cafédirect. We explore the growth of the company and develop strategic insights on how Cafédirect has attained its prominent Read More »
Author: Iain Andrew Davies, Robert Doherty, Simon Knox
Contributor: eb™ Research Team