Communication Of Fashion Sustainability In The USSR And Modern Russia: What Does The Young
Fashion sustainability is promoted and is slowly developing in modern Russia; however, this concept used to be popular back in the USSR under the notion of “saving”. The research objectives are: Read More »
Clothing As An Element Of Identity And A Trend Of Self-completion In Generation Z In Colombia
This article presents the synthesis of the research on the clothing practices that are trending in the Z generation or centennials in Colombia, and that communicate with the largest audience Read More »
Author: Eileen Delgado, Laura Mejía Ocampo, Angela Dotor Robayo
Contributor: eb™ Research Team
Exploring Symbolic Effect Of New Media: The Impact Of Bilibili On Gen Z’s Cohort Identity And
This study examines Bilibili, a leading video community for Generation Z in China, known as ‘B-site’. The paper proposes a conceptual framework to explore how the platform provides entertainment Read More »
Ryunosuke Okazaki: Fashion Through The Prism Of Posthuman And Affect Theories
This paper analyses Ryunosuke Okazaki’s designs in relation to understandings of the Human within both 18th Century ‘Western’ philosophy as well as contemporary theories of the feminine sublime Read More »
Homo Consumens, Amidst Advertising And ‘Sports’ Fast Fashion. The Role Of Ethics In Marking Out
Nowadays, with the Internet and the algorithmic machines, not only has fashion advertising become ubiquitous and engaging, advertising media has also become a paragon for other communicative Read More »
What Would Kachru Wear? A Discourse Analysis Of Global Englishes In Fashion Weblogs From Expanding
The fashion weblog (blog) emerged as a space on the Internet to disseminate colorful visuals and complementary stories to chronicle individual musings and promote brands. Fashion and beauty trends, Read More »
Developments Of Cultural Appropriation In Fashion: An In-Progress Research
The research examines global fashion, with a special focus on cultural appropriation and inspiration in the contemporary fashion industry. The issue of cultural appropriation is quite new in the Read More »
Made In Italy? Images And Narratives Of Afro-Italian Fashion
In recent years, several studies have attempted to trace the evolution of the fashion system in a globalised context and pluralized societies. This paper follows in the footsteps of similar research, Read More »
How Swiss Watchmaking Brands Are Communicating Made In Switzerland
Country-of-origin indications, also called “made in” labeling [35], are utilized in marketing strategies by companies to distinguish themselves from others, trying to associate their products Read More »
The Perks Of Being Digital. Nikeland: A Case Study
The increasing digitalization of consumer behavior and lives has created both opportunities and challenges for fashion brands seeking to engage with their audience. This paper aims to reflect on the Read More »