European Fashion Companies And Chinese Social Media Influencers A «Liaison Dangereuse»?
European fashion companies – especially luxury ones – have been struggling to enter the Chinese market because of this market’s financial dimensions. However, in order to do so in an effective Read More »
Corporate Fashion Museums Communication Strategies: The Case Of The Louis Vuitton Maison De Famille
The case of the Louis Vuitton ‘maison de famille’ in Asnières-surSeine allows investigation of communications strategies implemented by Corporate Fashion Museums. It is argued these museum types Read More »
When Shoe Heritage Is On Display A Digital Fashion Communication Approach
This paper contributes to the field of digital culture and fashion communication by presenting a comprehensive overview of publicly available shoe museums and collections worldwide, which have an Read More »
Rethinking Fashion Storytelling Through Digital Archives And Immersive Museum Experiences
The Italian fashion system is represented by a wide and valuable heritage that needs to be properly preserved and experienced by everybody, from fashion students to scholars, artisans and designers, Read More »
Author: Romana Andò, Samuele Briatore, Gianni Denaro
Contributor: eb™ Research Team
Towards A More Elaborate Understanding Of The Fashion Photoshoot – An Aesthetic Production With
While agendas of diversity and inclusion seem to flourish and thrive in many instances, we still often experience a gap between agendas and practice. Such is also the case in fashion marketing. We Read More »
Fashion Film And OBC (Online Brand Community): The Co-authoring Dynamics
The aim of this research project is to investigate how fashion brands and their online communities begin a co-authoring process in fashion films. Since the early days, fashion market has always Read More »
Teleworking And Video-Meetings. Does Fashion Fit?
The Covid19 pandemic forced most companies to impose teleworking from home. Although individuals have access to many platforms in order to collaborate and to communicate with others, telework during Read More »
Virgil Abolh’s Cinematic Fashion Shows For Louis Vuitton’s Men’s Collections On YouTube
The mediatization of fashion explores the ways in which fashion practices (production, consumption, distribution and dissemination) are articulated and depend on the logic of digital media. The aim Read More »
Fashion Shows: The Greatest Show On Earth
Fashion shows are one of the most important communication and marketing tools through which fashion brands their brand image, personality, values, and culture. Also, Fashion Shows give brands high Read More »
Author: Patricia SanMiguel, Ana Rus-Navas, Teresa Sádaba
Contributor: eb™ Research Team
The Political Potential Of Glamour: The Example Of Underwear
This research project aims to investigate the symbolic and cultural meanings behind an underwear targeted to women in order to analyze the glamorous elements of a garment which is often presented in Read More »