Brand memory is central to brand equity (Keller 1993) (Keller 1993) as well as consumer decision making (Hoyer and Brown 1990; Warlop, Ratneshwar, and van Osselaer 2005; Yoon et al. 2005). It is well
The 500 000 accident-free kilometers travelled by the Google Car is a dramatic example of the future place of domestic robots in everyday life (Rijsdijk and Hultink, 2003). Because of their ability
Individuals regularly face adversity in the pursuit of goals that require ongoing commitment. Whether or not individuals persist in the face of adversity greatly affects the likelihood that they will
Consumer information presents risks in several formats; for example, using absolute risk estimates such as 10% or ranges such as 5-15%. While these two sets of statistical likelihoods might appear
The concept of generativity, that is the adults’ preoccupation for the well-being of the next generations, has recently generated interest in the field of marketing (e.g., Urien and Kilbourne