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  • 2013

    Tens, Hundreds or Thousands? How Nutritional Information Numerosity Nonconsciously Affects Unhealthy Food Choices

    Obesity is a growing problem in many areas around the globe. It is particularly an issue in the United States where nearly two-thirds of the population is overweight or obese (Flegal et al., 2012).

    2013  •   Public Health  
  • 2013

    Illusion of Variety: Poor Readability Enhances Perceived Variety

    Experiencing variety is central to our well-being (Morales et al. 2005; Rolls et al. 1981; Schwartz 2004). Given its central role, how accurate can we tell whether there is greater or smaller variety

    2013  •   Marketing  
  • 2013

    What to Get and What to Give Up: Effectiveness of Promotion vs. Prevention Messages in Acquisition vs. Forfeiture Decision Tasks

    In the current research, our main goal is to investigate the relative effectiveness of promotion- versus prevention-focused messages for different decision tasks and in the context of different type

    2013  •   Marketing  
  • 2013

    Beat Competitors or Beat Yourself: Differential Effects of Goal Focuses on Players’ Motivation in Different Stages of Competitive Goal Pursuit

    Many goal strivings take place in competitive settings, and paying attention to rivalry and competitors’ performance is generally expected to elicit increased motivation from players (Deci, Betley,

    2013  •   Business Practices  
  • 2013

    We Are Not All the Same: A Typology of Donor Identities

    Research has long acknowledged the importance of identity in shaping and predicting individuals’ motivations, attitudes, and behaviors (e.g., Aaker and Akutsu 2009; Belk 1988; Oyserman 2009a,

    2013  •   Social Benefit  
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