This research builds on the recently emerging literature on consumer perceived ethicality (CPE) and experimentally explores how consumers form moral impressions of brands when confronted with
The issue of Corporate Social Responsibility in economy has its roots in the 1950s of the 20th century. Due to further development of globalization or the financial crisis, the discussion of this
Fairtrade is a trading partnership which contributes to sustainable development by offering better conditions while safeguarding the rights of marginalised producers in the global South. This study
This thesis is inspired by the promise and the ambiguity that surrounds terms like ‘sustainability’ as indicators for the well-being of future generations in a globalised world. The concept, as
A visit to museum is beyond receiving services from the staff or knowledge from browsing and reflecting on the experiences of interacting with the exhibits. Instead, service encounters at the museum