Purpose: The purpose of this paper is to test if the order in which potential customers receive company related information and product related information about a new brand can influence their trust
This study is aimed towards understanding the effect of perceived CSR initiatives (PCSRI) on brand loyalty, and consumer based brand equity (CBBE) in Indian sportswear market. This study was
The technology has evolved a long way since 18th century and made substantial changes in the society. The implementation of this rising technology in the workspace eased out the heavy tasks and
Human rights are universal principles that recognize the inherent dignity, equality, and fairness entitled to every person, regardless of background, nationality, or status. They encompass a wide
This current paper examines how Gurukul pedagogy, which is an Indian traditional system of learning that focuses on mentorship, experiential learning and holistic development, can be integrated to