This study explores the sensory-marketing effects of crossmodal interaction between vision and haptic perceptions of texture. Specifically, we show that moving up the colour spectrum from red to blue
Heuristics is a widely disseminated concept in marketing. Heuristic processes are usually associated with low involvement decisions and sub-cognitive choice processes. There is an almost universal
Pasta has a long tradition in many cultures: in Italy, China, the Middle and the far East ordinary people prepare pasta out of a dough made of flour and water. In given conditions they do it on a
Research has examined the determinants of product attractiveness. However, prior studies have neglected the context, in which products are presented. Drawing on social cognition theory, we examine
To explore and analyze explicit and implicit tourist attitudes towards destinations that are trying to project a sustainable image and the ones that are not doing so, a research was performed using a