Marketing plays an important role in implementing sustainable tourism. Lately, researchers, policy makers and practitioners have recognized the importance of understanding the promotion of
This paper investigates the impact of economic animosity and nationalism on tourists’ behavior. Drawing from the literature on animosity, consumer ethnocentrism/ nationalism, and country image, it
Guilt is relevant to a variety of consumption experiences and marketers have used advertising to arouse guilt as a way to stimulate sales. However, the ability of advertising to decrease guilt has
As western consumers become more and more sensitive to the new societal and environmental stakes, the question still remains whether this has an effect on their consumption choices and behaviors.
This paper responds to the corporate social responsibility (CSR) literature’s calls for further research at the micro level by studying the effects of attitudes, norms and subjective knowledge on