Consumer attitudes toward a brand are largely determined by the behavior of the sales staff. This on-brand behavior has been interpreted as a dyadic relationship between customer and brand. This
In this paper we address two ethical issues relevant to the relational selling behavior and its outcomes: ethical climate within the company and moral equity of individual salesperson. Using primary
Marketing-Sales relationship is an important field of study as these two units are considered the customer-centric team. Scholarly, it was originally addressed in the 90s while today the relevant
Differentiation is necessary to survive in today’s homogeneous retail landscape. One way to differentiate is by making use of store atmospherics. However, other marketing tools such as offering a
The aim of this paper is to examine the influence of store’s aesthetics on consumers’ emotions and how these emotions, in turn, influence patronage intention through the moderating effect of