Understanding the richness and complexity of consumers’ memory structures for a country requires the identification of strong, favourable and unique country associations. This paper extends
This paper investigates the impact of perceived brand globalness (PBG) on word-of-mouth and purchase intentions in the context of a two-alternative, suboptimal regrettable purchase, where the
Recent studies reveal that consumers respond favourably to “organic plus” products with additional ethical attributes. The aim of the current study is to explore whether consumers would notice
The economic damage of environmental pollution is remarkable. Consequently, there is a need for companies to consider environmental issues in product development and to understand why consumers adopt
Really-new products (RNPs) create new product categories for consumers. Consumers use their knowledge of similar categories to comprehend and evaluate RnPs. This paper shows that, in addition to