Contemporary calls for research suggests exploring how those who are vulnerable can improvise, navigate, solve problems and gain access to consumption related experiences. Through forty in-depth
This paper discusses the relationship between donation (donation of time and money) and happiness. Through a survey with a probabilistic sample from a large Brazilian city the authors found that
The overall purpose of this study is to advance the current social media literature by providing insights into the causal patterns of psychological factors underlying individuals’ social media
Online consumer communities contain vast amounts of consumer knowledge, which, activated by individual needs, becomes a collective good at the disposal of the community. Drawing from literature on
This paper argues for and develops a new luxury brand personality measure. Drawing on recent criticisms of the applicability of Aaker’s (1997) brand personality scale, an attempt is made to develop