In order to shed more light upon the effect of pricing for the successful launch of service innovations (SIs), we investigate the effect of a high versus low launch price on perceived price fairness
This research explores how hotel companies can offer more personalized and differentiated experiences by implementing modern customization technologies in the pre-purchase phase and through such
The internet has become one of the main channels for the promotion and sale of services related to tourism. As a result, producers and distributors alike are keen to resolve the question as to which
Although emotional labor and work-life balance gain considerable interest in research and practice, current literature has neglected to investigate their interconnections and influence on
Eroticism and metaphor are frequently used in advertising. However, questions remain as to their combined cognitive and ethical effects across metaphorical variants used and dependent upon viewers’