A critical topic of interest to marketers, in-store decision making is common for many consumers (Inman and Winer 1998). One understudied factor impacting consumer decisions are mobile technologies
Consumers are faced with a plethora of products and services that provide cues to mark progress (called goal progress salience or GPS cues). Several firms endeavor to provide indications of progress
Consumers often invest effort by participating in the production of products. Customized product assembly, for example, involves making a series of product composition choices while investing
Prior research on loyalty programs has examined how structural and motivational features affect consumer behavior within program confines (Bagchi and Li 2011; Dréze and Nunes 2009; Kivetz 2005;
Get stronger, healthier, skinnier, smarter, and cleaner with less work. Such messaging is hard to escape in today’s marketplace. At every turn, a product promises to help us improve in a variety of