Prior research on goal gradient theory has shown that one’s motivational drive associated with a reward intensifies with increasing advancement toward the reward (Hull 1983). These findings raise
As concerns about climate change and resource availability become more central in the public discourse, the use of reusable grocery bags has been strongly promoted as an environmentally and socially
Success in the digital shopping environment requires a deep understanding of shopper needs and the ability to effectively deliver products to consumers. The digital revolution has transformed
A growing body of research on individual and group behavior in digital social networks (Borgatti et al. 2009; Eagle, Pentland, and Lazer 2009; Kossinets and Watts 2006; Lazer et al. 2009; Onnela et
Consumers have traditionally been exposed to price promotions either before entering a store or at the moment of choice (Blattberg, Briesch, and Fox 1995). Yet, with the proliferation of consumer