There are two recent developments in marketing and consumer behavior that may initially seem separate but are related and can influence one another. First, companies and brands are increasingly
We explore the dynamics of consumption experience in traditional bazaars constructed as the new ‘other’ retail spaces. The bazaar, once known to be the consumption space that was a signifier of
Most people will agree that, except for products like a sunroof whose mere ownership can be a source of enjoyment, consumers must consider how often they expect to use whatever they intend to buy.
People often compare themselves with superior others when striving for a goal. Research has shown that upward social comparison motivates people to improve oneself in order to close the gap between
The effectiveness of visual communication depends on its stylistic properties (e.g., camera angle, orientation of an object, and visual perspective) (Yang et al. 2010). In this project, we will focus