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  • 2013

    An Attributional Explanation of Consumers’ Unexpected Attitudes and Behavior Toward Poor-Nutritional Products, with Implications for Childhood Obesity

    Rising obesity rates among children have led many to blame the fast food industry because frequenting quick-service restaurants has been linked to higher intakes of sodium, fat, calories, and soft

    2013  •   Advertising to children  
  • 2013

    It’s not Just Numbers: Nutrition Information as Cultural Contaminant

    France is worldwide known all over the world for its passion for cooking to such an extent that the French gastronomic meal has been recently declared as a world intangible heritage (UNESCO 2010).

    2013  •   Public Health  
  • 2013

    When Do Consumers Experience Humor?

    Humor is a psychological response characterized by the positive emotion of amusement, the appraisal that something is funny, and the tendency to laugh (Martin 2007; McGraw et al. 2012; Veatch 1998).

    2013  •   Marketing Messaging  
  • 2013

    When Color Meets Health: The Impact of Package Colors on the Perception of Food Healthiness and Purchase Intention

    The rising obesity epidemic (Flegal, Carroll, Kit, and Ogden 2012) arouses consumers’ healthy eating concerns and motivates food manufactures to improve the nutritional content of their products

    2013  •   Marketing Messaging  
  • 2013

    Illeism and Decision Making

    English speakers often refer to themselves via first-person narrative forms, such as “I think” or “in my opinion”. One variation on this type of self-reference is known as illeism, where

    2013  •   Social Impact  
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