The objective of this study is to develop and propose a valid and reliable instrument to measure brand equity of CSR driven organizations in Malaysia. An instrument to measure brand equity was
Increased competition between enterprises means that they have to combine social and economic dimensions in their activities 1. One of the manifestations of the indicated process is the focus on the
Today, consumer behavior and Business investments are influencing/impacting various environmental and social spheres. Among the consequences are climate change, biodiversity loss and pollution that
Incredible work is being done all over the world by social workers addressing issues at the nexus of community and environmental sustainability. Whether you are a longtime supporter of social workers
We use a visual semiotic approach to explore how BP utilized the power of the visual after the 2010 Deepwater Horizon disaster. Through the careful construction and use of images on its corporate