People choose brands to express their self-concepts (Carroll and Ahuvia, 2006, pp. 82). When the brand they aspire to does not consider them as valuable consumers, they feel being rejected. In this
Sensory marketing has shown that non-conscious triggers and sensory experiences influence consumers’ perceptions, judgments, and behaviors (Krishna 2012). The current work focuses on temperature
Fierce competition and public pressure on pharmaceutical companies pose challenges for ethical and generic pharma companies. 7-10% annual price erosion for generic companies leads to decreased
The aim of this study is to examine if brand experience can predict brand loyalty of older adult consumers through brand trust. This cross-sectional study involved 390 Indonesian older adult
The purpose of this paper is to investigate ethical nature of social media engagement of companies and examines whether or not ethical perception of customers about the companies based on their