This thesis is about ethical consumers. In some business circles ethical consumers are treated simply as one kind of consumer in a market society where a niche can be created to satisfy every
In today's world, understanding brand loyalty leads to obtaining basic information, which supports decision-making when launching or modifying a product or service to the market, thus satisfying the
Subliminal effects in advertising represent one of the most intriguing and contested dimensions of modern marketing. This paper investigates how major global brands strategically employ hidden cues,
The fundamental activity of environment protection has been taken for granted since a long time. The current COVID- 19 Pandemic has forced us to revisit and revamp our legal policies for growth in
The disastrous impacts of the fashion industry on the natural environment and society have come to light in recent years. As a result, some consumers expressly seek out fashion produced with