This paper analyses the interactions existing among innovativeness, market orientation and internal marketing in hotels, and the effect that these factors exert on innovation capability. The proposed
Firms gain a competitive advantage by innovating and creating superior value for their customers. Prior studies revealed that customer orientation affects innovativeness and customer value
How can a firm ensure its survival and success in the pursuit of both radical and incremental new products? We propose that the answer to this question lies in the establishment of two important
The sharp decrease of cinema attendance and the emergence of new ways of watching movies invites to a deeper insight into the behaviour of films’ consumers. We analyse the Spanish filmgoers with a
This paper investigates the phenomena of consumer tribes by reflecting on a traditional tribal system, the New Zealand Māori, to uncover tribal structures, ways of interacting and how resources are