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  • 09/2025

    DOPAMINE TRIGGERS AND APP ABANDONMENT: A BEHAVIOURAL ANALYTICS STUDY ON GEN Z’S ENGAGEMENT CYCLES IN THE ATTENTION ECONOMY

    In the attention economy, digital platforms employ dopamine-triggering features such as infinite scroll, autoplay, push notifications, and gamification to maximize user retention. These features

    09/2025  •   Social Impact  
  • 09/2025

    PUBLIC HEALTH AND SANITATION IN RURAL INDIA – PROGRESS AND CHALLENGES

    Public health and sanitation in rural India are crucial for promoting health of rural masses, preventing diseases and improving quality of life. Investing in public health and sanitation can reduce

    09/2025  •   Public Health and Welfare  
  • 09/2025

    A DUALISTIC PATH TO HEALTH: EXPLORING SAMKHYA-YOGA’S ROLE IN MODERN HEALTH PARADIGMS

    This study explores the interconnection and relevance between the philosophy of Samkhya-Yoga and health and wellness in modern times. The ancient Indian philosophical text Samkhyakarika presents the

    09/2025  •   Public Health and Welfare  
  • 09/2021

    Ethical Consumerism and its effect on Purchase Decision: Evidence from Fashion Industry of Pakistan

    In recent years, customers increasing awareness of ethical consumption has become increasingly important for the business environment and ones lifestyle. Although it is observed that consumers are

    09/2021  •   Consumer Protection  
  • 09/2021

    CSR Image and Customer Satisfaction: The Mediating Role of Customer Trust and Customer Loyalty

    Purpose: This study aims to examine the impact of Corporate Social Responsibility (CSR) image on customer satisfaction in the context of the banking sector of Pakistan. Further, the intervening role

    09/2021  •   Corporate Social Responsibility  
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