SOCIAL MEDIA: MARKETING PUBLIC RELATION’S NEW BEST FRIEND
The organizational long term success of promotional campaigns and the integration of marketing communications are affected by the effective use of information communication technologies, including Read More »
GREEN ECONOMY: THE CASE OF SUSTAINABLE BUILDING CLUSTER IN GREECE
The aim of the present original for the Greek standards research, was to reach the necessary conclusions in order to detect the critical mass of the professionals who really wish, either to get Read More »
Author: Ioannis Papadopoulos, Marios Trigkas, George Ntalos, Premeniotou Eleni
Contributor: eb™ Research Team
NEGOTIATIONS BETWEEN GERMANY AND LATIN AMERICA: A CROSS CULTURAL CUALITATIVE STUDY
This is a summary of research about the inter-cultural negotiation processes followed in Germany and Latin America, highlighting similarities and differences. Results are based on research carried Read More »
SERBIA BRAND IDENTITY: PERSPECTIVES OF RESIDENTS AND DIASPORA
The main aims of this research paper are to identify, compare and contrast different perspectives of Serbian residents and Diaspora regarding Serbia brand identity. Multiple surveying techniques Read More »
EGYPT’S RANKING ON THE KNOWLEDGE ECONOMY INDEX: BARRIERS TO TRANSFORMATION IN REVOLUTIONARY TIMES
This article seeks to bridge the gap in literature between Knowledge Management as a prerequisite to innovation and transformation of developing countries such as Egypt. Several articles and research Read More »
STATISTICAL ARBITRAGE STRATEGIES ON GREEK BANKS’ EQUITY SHARES
Compared with previous research, the present work extends existing literature by considering pair-wise long-run relations between banks’ shares trading in the Greek stock market, under different Read More »
UKRAINIAN ENTREPRENEURSHIP IN CASERTA: AN EMPIRICAL INVESTIGATION
The main aim of the present work is to investigate which approach is made by Ukrainians entrepreneurs to launch ethnic ventures in Caserta city. Four factors are relevant in reference to ethnic Read More »
IP MULTIMEDIA SUBSYSTEM AND INTERACTIVE BROADCASTING CONVERGENCE: A NOVEL APPROACH ADOPTED IN
Interactive broadcasting elaborates on the study and realization of novel television networks, able to provide multiple interactive multimedia and Internet based services, utilizing Digital Video Read More »
Author: George Mastorakis, Ioannis Kopanakis, Athina Bourdena, Maria Antonaki, Ilias Karditsis
Contributor: eb™ Research Team
VOLUNTARY ADOPTION OF INTERNATIONAL FINANCIAL REPORTING STANDARDS BY THE ITALIAN PRIVATE FIRMS: A
In our paper we explore the determinant of the voluntary adoption of Ias/Ifrs by the Italian private firms. The Positive Accounting Theory is used as theoretical framework. We study the explanatory Read More »
TRANSFORMING AFTER-SALES SERVICE TO THE CUSTOMER SUPPORT SYSTEM (CSS): THE CONTINGENCY THEORY
Since the concept of "supply chain management" has been raised in the 19th century, many of the related discussion mainly focus on the manufacturing-based industry. In 1988, Vandermerwe and Rada Read More »